Purple Mattress Brand Review (2026): 10 Models, Specs & Ratings

Q: Where are Purple mattresses made?

In the US, Purple says. Purple says all its mattresses are made in the US, at its plant in McDonough, Georgia. Check the law tag sewn on your mattress for your own bed's plant.

Q: Does a new Purple smell, and for how long?

Not for long in NapLab's test. NapLab noticed a smell from The Purple Mattress for 4 days, against a 7-day average in its tests. Purple says its beds don't off-gas.

Q: Is there a weight limit on a Purple mattress?

No hard limit. Purple suggests up to 300 lbs per sleeper, or 600 lbs for two, and going over doesn't void the warranty. For fit by body weight, use the firmness finder in chapter 2.

Q: Do I need to flip or rotate a Purple?

Don't flip it; rotating is up to you. Purple's beds are one-sided, and its help center says rotating is optional.

Q: Should I wait for a Purple sale?

Maybe, if you want PurpleFlex. In late September 2026 we saw up to $300 off PurpleFlex and $300 off PurpleRenew, while the other nine beds showed one price. Purple sales come and go, so check purple.com before you buy.

Q: Can I pay for a Purple over time?

Yes, on purple.com orders. Purple offers Affirm: 0% APR for qualified buyers, otherwise 10 to 36% APR; Acima lease-to-own up to $5,000. If you return a financed bed, interest you've paid isn't refunded.

By Justine P. · Updated Sep 26, 2026

Models 10 core models: The Purple Mattress, PurplePlus, PurpleFlex, Restore Hybrid, RestorePlus Hybrid, RestorePremier Hybrid, Rejuvenate, RejuvenatePlus, RejuvenatePremier, RejuvenateUltimate

Feels Firm, Medium-firm, Medium, Medium-soft and Soft; each model comes in one feel

Trial 100-Night Trial

Warranty 10-Year Warranty

Owner Reviews 4.5 out of 5 from 29,566 ratings on purple.com (The Purple Mattress page)

Ship Type Free shipping; beds under 150 lbs ship by FedEx, heavier beds and in-home setup go through delivery partners; setup is free on Rejuvenate

The 30-Second Verdict: Quick Summary

For most buyers, no. Sleep Foundation scores The Purple Mattress 8.3 out of ten, and a Queen costs $1,599. On the same site, the Casper Dream scores 8.9 and costs $1,595 on sale (list $1,995), close to Purple's price.

Want coils? The Saatva Classic scores 9.5 on Sleep Foundation, with 10.0 for cooling against 8.0 for The Purple Mattress. A Queen is $1,904 on sale, $305 more than The Purple Mattress; its card in chapter 12 gives the list price. You get 365 nights to try it, and a return costs $99.

Other picks by need: for a memory foam hug, Loom & Leaf scores 9.1, with 9.0 for pressure relief against 8.0. It costs $2,804 on sale (list $3,179). For latex, the Zenhaven scores 8.7 ($3,274 on sale, list $3,699).

Where Purple still wins: The Purple Mattress gets 8.0 for partner motion, against 6.5 for the Saatva Classic and 7.5 for the Casper Dream. Its cooling score is 8.0, against 7.0 for Loom & Leaf and 7.0 for the Casper Dream. Buy it if you lay on a Purple and liked the grid best.

The Purple Mattress The Purple Mattress in a bedroom, product photo

The Purple Mattress (photo: purple.com)

Firmness Medium-firm One feel, as purple.com describes it: "Medium-firm feel with responsive support that eases pains"

Mattress Type All-foam with a 2 in gel grid 9.25 in (Queen)

Queen $ $1,599 The Purple Mattress Queen price, checked Sep 26, 2026

Coil Count None (all-foam) No coils in this model

Key Strengths

Cool and calm together. Of the beds in the verdict, only The Purple Mattress gets at least 8.0 from Sleep Foundation for both cooling and partner motion.
You can lie on one first. Purple has its own showrooms and sells through stores like Mattress Firm.
Free setup on Rejuvenate. Every Rejuvenate comes with in-home setup and old-bed removal at no charge.

Good to Know

Returns cost money. Purple takes a charge of at least $150 off a refund; chapter 6 has the rules.
Some scores are for older versions. Test sites rated a Firm Restore and a Medium Rejuvenate; Purple sells a Medium Restore and a Firm Rejuvenate today.
Few hard specs. See chapter 5 for what Purple doesn't publish.

Check Pricing Compare 10 Models ↓

Chapter 01

Is Purple the best mattress for you?

Three things decide this page: the feel you like, which version each site tested, and what a return costs. Each score below names the exact bed its site rated.

Outside review scores

Review sites checked: 7 outlets. Their scores: 3.2 to 4.7 out of 5; 7.58 to 8.88 out of 10 for overall scores (RTINGS gives usage scores only). Model they tested: The Purple Mattress (all 7 outlets reviewed it). Each site tests in its own way, so read each row on its own.

For most buyers, no. The Purple Mattress is the Purple every site here reviewed. On Sleep Foundation, the Casper Dream outscores The Purple Mattress, and on sale it costs about the same. Pick Purple if its grid felt best when you lay on it.

2016

Year Purple mattresses went on sale at scale (after a small test in late 2015)

Chapter 5 traces the company from its seat cushion start to today.

Mattresses in the purple.com shop list

Each one comes in a single feel, from Firm to Soft.

Collections on the shop page: Essential, Restore Hybrid and Rejuvenate Luxe

The foam beds sit in Essential. The other two collections add coils, and prices climb with each one.

When Purple makes sense

You lay on one and liked the grid: that matters more than any score.
You share a bed: the strengths list above shows its cooling and motion scores.
You want a Firm bed on a budget: start with the PurpleFlex card.
You want setup done for you: Rejuvenate beds include it.

When Another Mattress May Suit You Better

You want the top Sleep Foundation score on this page: the Saatva Classic (see the verdict).
A memory foam hug appeals: Loom & Leaf.
You want latex: the Zenhaven.
Score and price both matter: the Casper Dream.

Review site scores

How the big review sites score Purple

Each site's own score and the exact bed it tested, side by side.

Scroll sideways to see the whole table

Publication	Reported Score	Configuration Tested	Testing Scope	Evaluation Focus
Sleep Foundation sleepfoundation.org	8.3 / 10	The Purple Mattress, Medium Firm (6)	Updated October 14, 2025	Sub-scores: Motion Isolation 8, Edge Support 6.5, Temperature Control 8, Ease of Movement 6.5, Durability 6, Pressure Relief 8 (out of 10)
Sleep Foundation sleepfoundation.org	8.3 / 10	PurplePlus, Medium (5)	Updated October 16, 2025	Sub-scores: Motion Isolation 9, Edge Support 6.5, Temperature Control 7.5, Ease of Movement 5.5, Durability 6.5, Pressure Relief 8.5 (out of 10)
Sleep Foundation sleepfoundation.org	7.6 / 10	PurpleFlex (reviewed at its old NewDay address), Firm (7)	Updated October 15, 2025	Sub-scores: Motion Isolation 7, Edge Support 6.5, Temperature Control 7, Ease of Movement 5, Durability 6, Pressure Relief 5.5 (out of 10)
Sleep Foundation sleepfoundation.org	8.6 / 10	Restore Hybrid, Firm (7); purple.com sells a Medium Restore today	Updated October 14, 2025	Sub-scores: Motion Isolation 7, Edge Support 7.5, Temperature Control 9, Ease of Movement 6.5, Durability 8, Pressure Relief 7 (out of 10)
Sleep Foundation sleepfoundation.org	8.8 / 10	RestorePlus Hybrid, Medium (5); purple.com calls it Medium-soft	Updated July 9, 2026	Sub-scores: Motion Isolation 8.5, Edge Support 6.5, Temperature Control 9.5, Ease of Movement 7, Durability 7, Pressure Relief 8 (out of 10)
Sleep Foundation sleepfoundation.org	8.3 / 10	Rejuvenate, Medium (5); purple.com calls today's Rejuvenate Firm	Updated October 14, 2025	Sub-scores: Motion Isolation 8, Edge Support 7, Temperature Control 7, Ease of Movement 6.5, Durability 7.5, Pressure Relief 8.5 (out of 10)
NapLab naplab.com	8.88 / 10	The Purple Mattress	Updated May 18, 2026	Sub-scores: Cooling 10, Motion Transfer 10, Response Time 10, Edge Support 5.1, Sex 8.8, Pressure Relief 9.0, Off-Gassing 8.9, Company 7.4 (out of 10)
NapLab naplab.com	8.38 / 10	PurplePlus	Updated May 18, 2026	Sub-scores: Cooling 9.0, Motion Transfer 7.0, Response Time 10, Edge Support 7.3, Sex 9.1, Pressure Relief 9.0, Off-Gassing 6.9, Company 7.4 (out of 10)
NapLab naplab.com	7.58 / 10	PurpleFlex	Updated May 18, 2026	Sub-scores: Cooling 8.0, Motion Transfer 6.5, Response Time 10, Edge Support 7.1, Sex 9.1, Pressure Relief 6.0, Off-Gassing 8.9, Company 7.4 (out of 10)
NapLab naplab.com	8.14 / 10	PurpleRenew (outside the core list)	Updated May 18, 2026	Sub-scores: Cooling 9.0, Motion Transfer 8.5, Response Time 10, Edge Support 7.0, Sex 7.9, Pressure Relief 7.0, Off-Gassing 8.6, Company 7.4 (out of 10)
NapLab naplab.com	8.16 / 10	Restore Hybrid, firm version; purple.com sells a Medium Restore today	Updated May 18, 2026	Sub-scores: Cooling 9.0, Motion Transfer 6.0, Response Time 10, Edge Support 8.9, Sex 9.6, Pressure Relief 8.0, Off-Gassing 6.1, Company 7.0 (out of 10)
NapLab naplab.com	8.73 / 10	RestorePlus Hybrid, a slightly firm version Purple no longer sells	Updated May 18, 2026	Sub-scores: Cooling 9.0, Motion Transfer 7.2, Response Time 10, Edge Support 10, Sex 9.9, Pressure Relief 9.0, Off-Gassing 7.2, Company 7.0 (out of 10)
NapLab naplab.com	8.32 / 10	RestorePremier Hybrid	Updated September 18, 2026	Sub-scores: Cooling 9.0, Motion Transfer 6.7, Response Time 10, Edge Support 9.9, Sex 8.8, Pressure Relief 9.0, Off-Gassing 2.8, Company 7.0 (out of 10)
Mattress Clarity mattressclarity.com	4.1 / 5	The Purple Mattress (size not stated)	Updated September 21, 2026	Overall score only
Mattress Clarity mattressclarity.com	3.8 / 5	PurpleFlex (reviewed at its old NewDay address)	Updated September 17, 2026	Sub-scores: Support 4, cooling 3.5, edge support 4 (out of 5)
Mattress Clarity mattressclarity.com	4.4 / 5	RestorePlus; the page lists firmness options Purple no longer sells	Updated September 21, 2026	Sub-scores: Support 4.5, edge support 4.5, cooling 4.5 (out of 5)
Mattress Clarity mattressclarity.com	4.5 / 5	RejuvenatePlus; first published 2023, before the 2025 relaunch	Updated September 17, 2026	Sub-scores: Support 4.5, edge support 5, cooling 4.5 (out of 5)
Mattress Nerd mattressnerd.com	3.8 / 5	The Purple Mattress (size not stated)	Dated September 21, 2026	Overall score only
Mattress Nerd mattressnerd.com	4.1 / 5	RestorePlus, soft version (no longer sold)	Updated September 18, 2026	Overall score only
Mattress Nerd mattressnerd.com	4.7 / 5	RejuvenatePlus; first published 2023, before the 2025 relaunch	Updated September 17, 2026	Overall score only
Sleepopolis sleepopolis.com	3.8 / 5	The Purple Mattress (size not stated)	Updated October 17, 2024	Sub-scores: Motion isolation 2.7, cooling 3.5, edge support 3.3 (out of 5)
Sleepopolis sleepopolis.com	3.9 / 5	PurpleFlex (reviewed at its old NewDay address), Firm 7/10	Updated September 21, 2026	Overall score only
Sleepopolis sleepopolis.com	4.5 / 5	RejuvenatePlus (page address says Rejuvenate); first published 2023	Updated September 16, 2026	Overall score only
Sleep Advisor sleepadvisor.org	4 / 5	The Purple Mattress, Queen 60 x 80 x 9.25 in	Updated September 25, 2026	Overall score only
Sleep Advisor sleepadvisor.org	3.2 / 5	PurpleFlex (reviewed at its old NewDay address)	Updated June 2, 2026	Sub-scores: Pressure relief 3, support 4, motion isolation 2, cooling 4, edge support 2 (out of 5)
Sleep Advisor sleepadvisor.org	4 / 5	RestorePlus Soft model (no longer sold)	Updated June 2, 2026	Sub-scores: Pressure relief 5, support 4, motion isolation 3, cooling 4, edge support 2.5 (out of 5)
Sleep Advisor sleepadvisor.org	4.5 / 5	RejuvenatePlus, rated Firm 8/10; purple.com calls it Medium	Updated May 7, 2026	Sub-scores: Pressure relief 4, support 5, motion isolation 5, cooling 3, edge support 5 (out of 5)
RTINGS rtings.com	Side sleeping 6.3 / 10	The Purple Mattress; RTINGS gives usage scores only, no overall score	Updated Mar 9, 2026	RTINGS gives no overall score for The Purple Mattress; usage scores side sleeping 6.3, back sleeping 6.6, stomach sleeping 6.6 (out of 10)
RTINGS rtings.com	Side sleeping 7.1 / 10	RestorePlus Hybrid, Queen; usage scores only, no overall score	Updated Mar 9, 2026	RTINGS gives no overall score for the RestorePlus Hybrid; usage scores side sleeping 7.1, back sleeping 6.8, stomach sleeping 6.7 (out of 10); tested a Queen

Main configuration: The Purple Mattress (all 7 outlets reviewed it). Read each row's testing scope before comparing scores. Each outlet uses its own method, so we don't combine these scores into one rating.

Reading the scores

Why we don't average the scores

Each site tests its own way, on its own scale, and some rated a version Purple no longer sells. So each score sits next to the bed it tested, and we never blend them into one number.

Use the dates and sources shown with each result. Prices, models and policies can change.

Chapter 02

Comfort and firmness: which mattress fits you

Why this matters to you: A feel name like Medium can land differently on different bodies, so match the feel to how you sleep and what you weigh.

Start from how you sleep. The finder below uses Sleep Foundation's fit ratings for three all-foam Purples.

For the hybrids, we have no fit ratings for today's feel, so lie on them in a showroom (chapter 11) before you choose.

Heights run from 8 inches to 17.5 inches (see the compare table), so check the pocket depth of your fitted sheets.

Firmness finder

Tester fit scores by weight

Sleep Foundation ratings

Sleep Foundation rates three Purple beds, as sold today, by sleep position and weight. Pick both to see which of the three it rates best for you. Its Restore and Rejuvenate ratings were for a different feel than Purple sells now, so they are left out.

1. Sleeping Position

2. Body Weight Tier

Choose both options

Pick a sleep position and a weight

Your result shows here.

Scroll sideways to see the whole table

Your Body Weight	Side Sleepers	Back Sleepers	Stomach Sleepers
Under 130 lbs	Yes: PurplePlus, 9/10	Maybe: any of the three, 7/10	Yes: PurpleFlex, 8/10
130 to 230 lbs	Yes: The Purple Mattress or PurplePlus, 8.5/10	Maybe: PurpleFlex, 7.5/10	Yes: PurpleFlex, 8/10
Over 230 lbs	Yes: The Purple Mattress, 8/10	Maybe: PurpleFlex, 7/10	Maybe: PurpleFlex, 7/10

Neck: on your side, your nose should line up with the middle of your chest, not tip up or down.
Shoulders: your bottom shoulder should sink in. Tingling or a numb arm means the bed is too firm for you.
Lower back: on your back, slide a flat hand under your waist. A big gap means too firm; no room at all can mean too soft.
Hips: ask someone to look from the side. Hips lower than shoulders means the bed is too soft for you.

Figure 2.1: Four checks to run in a store, lying still in the position you sleep in most. The store test in chapter 11 says how long to lie on each bed.

Chapter 03

Compare the mattresses

Why this matters to you: Ten beds share one grid idea but differ in build, height, feel and price. Choose all foam or coils first, then the feel, then compare prices.

The table puts all ten beds side by side: build, height, feel and Queen price. Each bed comes in one feel, so you pick the feel by picking the bed.

Essential beds are all foam. The two hybrid collections put coils under the grid, and the Rejuvenates add a quilted top. Grid depth runs from two inches to a stacked five on the RejuvenateUltimate.

The specs table below marks each number Purple doesn't publish.

Scroll sideways to see the whole table

Model	Build	Profile	Feel	Queen $	Coil Count	Fiberglass
The Purple Mattress	All-foam	9.25 in	Medium-firm	$1,599	None (all-foam)	Brand says none
PurplePlus	All-foam	11 in	Medium	$2,099	None (all-foam)	Brand says none
PurpleFlex	All-foam	8 in	Firm	$999	None (all-foam)	Brand says none
Restore Hybrid	Hybrid	11.5 in	Medium	$2,699	Brand label: 8-inch "Responsive Coil System"; count not published	Brand says none
RestorePlus Hybrid	Hybrid	13 in	Medium-soft	$3,599	Brand label: 8-inch "Responsive Coil System"; count not published	Brand says none
RestorePremier Hybrid	Hybrid	13 in	Soft	$4,399	Brand label: 10-inch "CoolFlex Coils with Ultra Comfort Foam Tops"; count not published	Brand says none
Rejuvenate	Hybrid	14.5 in	Firm	$5,499	Brand label: 8-inch "Responsive Coil System"; count not published	Brand says none
RejuvenatePlus	Hybrid	15.5 in	Medium	$6,599	Brand label: 8-inch "Responsive Coil System"; count not published	Brand says none
RejuvenatePremier	Hybrid	15.5 in	Medium-soft	$7,699	Brand label: 8-inch "Responsive Coil System"; count not published	Brand says none
RejuvenateUltimate	Hybrid	17.5 in	Soft	$8,799	Brand label: 8-inch "Responsive Coil System"; count not published	Brand says none

Where the maker doesn't publish a number, we say so. Each model's fire barrier, as the law tag or the brand lists it, is in the materials and safety chapter.

Scroll sideways to see the whole table

Model	Coil gauge	Coil count	Latex	ILD
The Purple Mattress	No coils (all-foam)	No coils (all-foam)	None named	Not published
PurplePlus	No coils (all-foam)	No coils (all-foam)	None named	Not published
PurpleFlex	No coils (all-foam)	No coils (all-foam)	None named	28 ILD base foam (brand spec)
Restore Hybrid	Not published	Not published	None named	Not published
RestorePlus Hybrid	Not published	Not published	None named	Not published
RestorePremier Hybrid	Not published	Not published	None named	Not published
Rejuvenate	Not published	Not published	None named	Not published
RejuvenatePlus	Not published	Not published	None named	Not published
RejuvenatePremier	Not published	Not published	None named	Not published
RejuvenateUltimate	Not published	Not published	None named	Not published

Feel names are Purple's labels, not a score out of ten. Each Queen price is the one purple.com showed on Sep 26, 2026; PurpleFlex's $999 was a sale price. Coil labels are quoted as Purple prints them.

All-foam, boxed

The Purple Mattress: the all-foam bed all seven review sites covered

Essential

The Purple Mattress, product photo from purple.com

Construction All-foam

Profile 9.25 in

Firmness Medium-firm

Queen $ $1,599 (Queen)

Gel grid depth 2 in

The Purple Mattress is all foam under a two-inch grid, in one Medium-firm feel, 9.25 inches tall.

The step up is PurplePlus, a taller Medium bed; the step down is PurpleFlex, a Firm one.

The caution: NapLab gave it 5.1 out of ten for edge support, so test the edges if you sit on the side.

Best For

You want cool, quiet sleep for two; its scores are in the verdict.
You want the Purple test sites know best: all seven reviewed it.

Consider Instead If

You want more cushion in an all-foam build: PurplePlus.
Sleep Foundation rates the Casper Dream above it, for a near-equal sale price (see the verdict).

See current pricing →

All-foam, boxed

PurplePlus: a taller all-foam bed with a Medium feel

Essential

PurplePlus, product photo from purple.com

Construction All-foam

Profile 11 in

Firmness Medium

Queen $ $2,099 (Queen)

Gel grid depth 2 in

PurplePlus keeps the two-inch grid and adds foam, for a Medium feel at 11 inches.

The Purple Mattress costs less and earns the same 8.3 from Sleep Foundation.

The caution: Sleep Foundation's lifespan estimate for it is the shortest of any Purple it rated.

Best For

You want a Medium all-foam bed with more height.
You're a side sleeper: the finder in chapter 2 shows where it rates best.

Consider Instead If

The same Sleep Foundation score for less appeals: The Purple Mattress.
You want coils under the grid: the Restore Hybrid.

See current pricing →

All-foam, boxed

PurpleFlex: Purple's lowest Queen price, with a Firm feel

Essential

PurpleFlex, product photo from purple.com

Construction All-foam

Profile 8 in

Firmness Firm

Queen $ $999 sale (list $1,299), Queen

Gel grid depth 2 in

PurpleFlex is the Firm, 8-inch all-foam Purple, sold as NewDay until early 2024.

It has the lowest Queen price in the lineup, and it was marked down when we looked.

The caution: its scores at Sleep Foundation and NapLab are the lowest of any Purple those sites rated.

Best For

You want a Firm feel at Purple's lowest price.
Stomach sleepers: chapter 2's finder rates it highly for you.

Consider Instead If

Side sleepers: PurplePlus gets higher side ratings in the finder.
You want a softer all-foam feel for more money: The Purple Mattress.

See current pricing →

Hybrid

Restore Hybrid: Purple's entry hybrid, with coils under the grid

Restore Hybrid

Restore Hybrid, product photo from purple.com

Construction Hybrid

Profile 11.5 in

Firmness Medium

Queen $ $2,699 (Queen)

Gel grid depth 2 in

The Restore Hybrid sets coils beneath a two-inch grid. It feels Medium and stands 11.5 inches tall, as Purple's entry bed with coils.

Step up to RestorePlus for a deeper grid and a Medium-soft feel.

The caution: Sleep Foundation and NapLab tested a Firm Restore; Purple sells a Medium one today, so their scores may not fit yours.

Best For

You want coil support at Purple's lowest hybrid price.
You like a Medium feel on coils.

Consider Instead If

You want a hybrid scored at today's feel: RestorePlus Hybrid (chapter 1).
Coils for less appeal: the Saatva Classic costs $795 less on sale (chapter 12).

See current pricing →

Hybrid

RestorePlus Hybrid: a deeper grid over coils, in a Medium-soft feel

Restore Hybrid

RestorePlus Hybrid, product photo from purple.com

Construction Hybrid

Profile 13 in

Firmness Medium-soft

Queen $ $3,599 (Queen)

Gel grid depth 3 in

RestorePlus Hybrid adds a three-inch grid over coils, for a Medium-soft feel at 13 inches.

Sleep Foundation gives it 8.8, its best rating for any Purple.

The caution: several sites tested firmer or softer versions Purple no longer sells; chapter 1 marks which.

Best For

You want a softer hybrid with a deeper grid.
Side sleeping matters: RTINGS gives it 7.1 for side sleeping.

Consider Instead If

You want it softer still: RestorePremier Hybrid, with a Soft feel.
On sale, the Saatva Classic scores higher on Sleep Foundation and costs less (chapter 12).

See current pricing →

Hybrid

RestorePremier Hybrid: the Soft Restore, on taller coils

Restore Hybrid

RestorePremier Hybrid, product photo from purple.com

Construction Hybrid

Profile 13 in

Firmness Soft

Queen $ $4,399 (Queen)

Gel grid depth 3 in

RestorePremier Hybrid is the Soft Restore: a three-inch grid over taller coils Purple calls "CoolFlex", at 13 inches.

NapLab is the one test site we found that scored it.

The caution: NapLab noticed a smell for 26 days, the longest of any Purple it tested.

Best For

You want the softest Restore.
You can let a new bed air out for a few weeks.

Consider Instead If

A long smell would bother you: RestorePlus Hybrid took ten days in NapLab's test, on an older, firmer version.
A deeper grid stack with a Soft feel: RejuvenateUltimate, for far more money.

See current pricing →

Hybrid

Rejuvenate: a Firm hybrid with free setup

Rejuvenate Luxe

Rejuvenate, product photo from purple.com

Construction Hybrid

Profile 14.5 in

Firmness Firm

Queen $ $5,499 (Queen)

Gel grid depth 2 in

Rejuvenate has a Firm feel and stands 14.5 inches. A quilted top Purple calls "DreamLayer" sits over a two-inch grid and coils.

Setup and old-bed removal are free on every Rejuvenate.

The caution: Sleep Foundation rated a Medium one before the 2025 relaunch. Today's is Firm.

Best For

A Firm feel under a quilted top appeals.
You want in-home setup included.

Consider Instead If

You want a softer Rejuvenate: RejuvenatePlus, in Medium.
You want firm coils with a current Sleep Foundation score, for far less: the Saatva Classic, in chapter 12.

See current pricing →

Hybrid

RejuvenatePlus: a Medium Rejuvenate over a three-inch grid

Rejuvenate Luxe

RejuvenatePlus, product photo from purple.com

Construction Hybrid

Profile 15.5 in

Firmness Medium

Queen $ $6,599 (Queen)

Gel grid depth 3 in

RejuvenatePlus pairs the quilted top with a three-inch grid. Its feel is Medium, at 15.5 inches.

Four sites reviewed it, all before the 2025 relaunch.

The caution: Sleep Advisor rated the bed it tested Firm, while Purple calls it Medium.

Best For

You want a Medium Rejuvenate with a deeper grid.
You want free setup with a Medium feel.

Consider Instead If

You'd rather save on a three-inch grid: RestorePlus Hybrid, with its Sleep Foundation score.
You want two stacked grids: RejuvenatePremier.

See current pricing →

Hybrid

RejuvenatePremier: a softer bed on two grids

Rejuvenate Luxe

RejuvenatePremier, product photo from purple.com

Construction Hybrid

Profile 15.5 in

Firmness Medium-soft

Queen $ $7,699 (Queen)

Gel grid depth 4 in (2 in plus 2 in)

This bed stacks two grids, each two inches deep, under the quilted top. It has a Medium-soft feel and stands 15.5 inches.

RejuvenatePremier costs more than RejuvenatePlus, which is just as tall.

The caution: we searched seven review sites, and none had reviewed this bed as sold today.

Best For

You want a Medium-soft Rejuvenate.
You want two grids without the tallest bed.

Consider Instead If

You want a bed test sites have reviewed: RejuvenatePlus.
You want the softest, tallest Rejuvenate: RejuvenateUltimate.

See current pricing →

Hybrid

RejuvenateUltimate: the tallest Purple, with the deepest grid stack

Rejuvenate Luxe

RejuvenateUltimate, product photo from purple.com

Construction Hybrid

Profile 17.5 in

Firmness Soft

Queen $ $8,799 (Queen)

Gel grid depth 5 in (3 in plus 2 in)

RejuvenateUltimate is the tallest Purple, at 17.5 inches, with a three-inch and a two-inch grid under the quilted top, in a Soft feel.

It's the most expensive bed in the lineup.

The caution: GoodBed rates it Medium, not Soft, and we found no test site that scored it.

Best For

You want the deepest grid stack Purple sells.
You want a Soft, very tall bed.

Consider Instead If

A Soft feel for less appeals: RestorePremier Hybrid.
You want latex for far less: the Zenhaven (see the verdict).

See current pricing →

The full lineup

Every Purple mattress, past and present

Why this matters to you: Own an older Purple, or looking at a used one? Find its name here to see when purple.com sold it and what it was. A used Purple has no warranty, since coverage is for the original buyer.

We traced each mattress purple.com has shown since late 2015. Beds sold today come first, then older beds, newest to oldest.

Scroll sideways to see the whole table

Model	Line	Sold	Status	What it was
Rejuvenate Royale Duke, Duchess, Monarch and Crown	Mattress Firm exclusive (Purple Royale)	2026 to now	Sold now (Mattress Firm only)	Luxe hybrids, 15 to 17 in
RejuvenateUltimate	Rejuvenate Luxe	2025 to now	Sold now	Hybrid with a quilted top and 3 in plus 2 in gel grids
PurpleRenew	Essential (Costco-exclusive cover)	2025 to now	Sold now (purple.com and Costco)	All-foam with a 2 in gel grid
Restore Cool Touch, RestorePlus Cool Touch and RestorePremier Cool Touch	Mattress Firm exclusive	2025 to now	Sold now (Mattress Firm only)	Restore hybrids with a cool-to-the-touch cover
Restore Hybrid	Restore Hybrid	2023 to now	Sold now	Hybrid with a 2 in gel grid
RestorePlus Hybrid	Restore Hybrid	2023 to now	Sold now	Hybrid with a 3 in gel grid and zoned coils
RestorePremier Hybrid	Restore Hybrid	2023 to now	Sold now	Hybrid with a 3 in gel grid and 10 in coils
Rejuvenate	Rejuvenate Luxe	2023 to now	Sold now	Hybrid with a quilted top and a 2 in gel grid
RejuvenatePlus	Rejuvenate Luxe	2023 to now	Sold now	Hybrid with a quilted top and a 3 in gel grid
RejuvenatePremier	Rejuvenate Luxe	2023 to now	Sold now	Hybrid with a quilted top and two 2 in gel grids
PurpleFlex (sold as NewDay 2022 to 2024)	Essential	2022 to now	Sold now	All-foam with a 2 in gel grid, firm
PurplePlus	Essential	2021 to now	Sold now	All-foam with a 2 in gel grid and more foam
The Purple Mattress (sold as the Purple Bed at launch)	Essential	2015 to now	Sold now	All-foam with a 2 in gel grid
Kid Purple Mattress	Kids	2020 to 2024	No longer has its own page	Kids mattress with a gel grid
Purple Hybrid	Hybrid	2019 to 2024	No longer on purple.com	Hybrid: coils under a 2 in grid
Purple Deluxe, Purple Supreme and Purple Grand (Luxe Collection)	Luxe Collection	2023	No longer on purple.com	Foam (Deluxe) and zoned-coil hybrids (Supreme, Grand)
Purple Hybrid Premier (3 in and 4 in grid versions)	Hybrid Premier	2019 to 2023	No longer on purple.com	Hybrid: coils under a 3 in or 4 in grid
The New Purple Mattress (All-New Purple Mattress)	Coil-base line, later Purple Hybrid and Hybrid Premier	2018 to 2019	No longer on purple.com	Hybrid: responsive coils under the grid

How we built this list: we pulled the purple.com pages the Internet Archive saved, kept the mattresses, and dated each one from its first and last saved page. Years show when the site listed a bed, not launch dates. Store-only beds with no purple.com page may be missing.

Chapter 04

Prices checked Sep 26, 2026 · recheck before buying

Mattress prices and value

Why this matters to you: Price climbs with each collection. Going from The Purple Mattress to a Restore Hybrid adds $1,100, so decide first whether you want coils.

Purple runs sales often, so prices shift. In late September 2026 only PurpleFlex was on sale: $999 a Queen, list $1,299.

The size grid shows The Purple Mattress in each size. PurplePlus adds $500 over The Purple Mattress for a taller, Medium bed.

Moving to coils is the big jump: the Rejuvenate costs $2,800 more than the Restore Hybrid. Queens span $7,800, from the PurpleFlex sale price to the RejuvenateUltimate. Retailers set their own prices, so a store tag can differ.

The Purple Mattress prices by size

Twin

38" x 75" $1,099

Twin XL

38" x 80" $1,299

Full

54" x 75" $1,499

Queen

60" x 80" $1,599

King

76" x 80" $2,199

California King

72" x 84" $2,199

Split King

76" x 80" $2,598

White-glove delivery, setup, and old-mattress removal are covered in Delivery & Setup.

Prices and sales discounts come from current brand catalogs. Prices may change during holiday promotions.

Are the expensive ones worth it?

Pay more when the upgrade buys something you can check, like a deeper grid or a site's score for that exact bed. The table gives a buy or skip call for each one.

Scroll sideways to see the whole table

Model	Buy Purple If	Skip If	Buy Instead
The Purple Mattress ($1,599 a Queen)	You want the Purple every review site here has covered.	An 8.9 Sleep Foundation score for about the same money on sale matters more.	Casper Dream
PurplePlus ($2,099 a Queen)	Foam with a Medium feel suits how you sleep.	You'd pay less for an equal Sleep Foundation score.	The Purple Mattress
PurpleFlex ($999 a Queen on sale, list $1,299)	You want a Firm foam bed and the sale price is still on.	You sleep on your side and weigh under 230 lbs.	PurplePlus
Restore Hybrid ($2,699 a Queen)	You want coils at the lowest Purple hybrid price.	A Sleep Foundation score for today's feel matters to you.	RestorePlus Hybrid
RestorePlus Hybrid ($3,599 a Queen)	A Medium-soft hybrid with Sleep Foundation's best Purple rating appeals.	A Soft feel on taller coils suits you.	RestorePremier Hybrid
RestorePremier Hybrid ($4,399 a Queen)	You want the Soft Restore and can wait out a new-bed smell.	You'd rather lean on a Sleep Foundation score.	RestorePlus Hybrid
Rejuvenate ($5,499 a Queen)	You want Firm support, a quilted top and setup at no charge.	A coil bed Sleep Foundation scores 9.5, for a fraction of the price, appeals.	Saatva Classic
RejuvenatePlus ($6,599 a Queen)	A Medium feel over a three-inch grid is what you're after.	Reviews of the pre-2025 version aren't enough for you.	RestorePlus Hybrid
RejuvenatePremier ($7,699 a Queen)	Two grids and a Medium-soft feel appeal.	You want a Rejuvenate that test sites have reviewed.	RejuvenatePlus
RejuvenateUltimate ($8,799 a Queen)	You want Purple's tallest bed and its deepest grid stack.	You'd save $1,100 for one inch less of grid.	RejuvenatePremier

Chapter 05

How well do the mattresses hold up?

Why this matters to you: A mattress is a long buy. Tester lifespan estimates and the warranty's dip rule are the best guides to how long a Purple should last.

Test sites give lifespan estimates for seven Purple beds. Two were rated at another feel than today's.

All-foam beds. The Purple Mattress: About 6 to 7 years (Sleep Foundation). PurplePlus: About 5 to 6 years (Sleep Foundation). PurpleFlex: About 6 to 7 years (Sleep Foundation).

Hybrids. Restore Hybrid: At least 8 years (Sleep Foundation, Firm Restore; today's Restore is Medium). RestorePlus Hybrid: About 6.5 to 7.5 years (Sleep Foundation, rated Medium 5). Rejuvenate: About 8 to 9 years (Sleep Foundation rated it Medium; today's Rejuvenate is Firm). RejuvenatePlus: At least 10 years (Mattress Clarity, 2023 review of the version sold before the 2025 relaunch).

Estimates differ by bed and by site, so lean on the warranty: chapter 8 explains what counts as a dip. Check the edges in a showroom too, since edge support was a weak spot in NapLab's test of The Purple Mattress.

What to watch for, and when:

First three weeks: Purple asks you to give the bed 21 nights to adjust, and a return can't start before then. Judge it after night 21, inside the trial.
Any time under warranty: measure a dip the way chapter 8 shows before you file a claim.
Every night: keep it on a solid base or close-set slats, and keep a cover on it (chapter 8).

Ownership, deals, lawsuits & launches

Company History & Model Evolution

The company behind Purple, from its first seat cushions to today, including the lawsuits in its SEC filings and a board review of its options that is still open.

Show the full company history

1989 Origin

Terry and Tony Pearce start their first partnership

The founders built other products for years before they made mattresses.

Carbon fiber sporting goods and wheelchairs

May 26, 2010 Founding

WonderGel, LLC is formed as a Delaware LLC, based in Alpine, Utah

This is the company that later sold Purple mattresses.

First products: seat cushions

Jan 2016 Line launch

The Purple mattress goes on sale at scale

The first bed is the one Purple sells today as The Purple Mattress.

Small test in late 2015

Jan 27, 2017 Rename

WonderGel, LLC becomes Purple Innovation, LLC

The company took the Purple name as its legal name.

Company rename

Feb 24, 2017 Legal

Purple sues a review site and GhostBed over posts about its grid powder

Purple said the posts were false advertising. The row for early 2019 shows how it ended.

False advertising claim, D. Utah 2:17-cv-00138

Jan 9, 2018 Legal

A former consultant sues, claiming 4% of Purple

The claim was to a share of the company. The court ruled for Purple.

Judgment for Purple, June 2020; no appeal

Feb 2, 2018 Ownership

Purple goes public through a SPAC merger

As a public company, Purple files yearly reports that describe its lawsuits and plants.

Nasdaq: PRPL

Aug 30, 2018 Legal

An ad industry review asks Purple to change or drop some claims

The program is run by the ad industry itself, not by a court or a government agency.

ERSP: 10-year durability supported; "never breaks down" not

Jan 2019 Legal

Powder case: GhostBed and the review site agree to permanent injunctions

An injunction is a court order; here the parties agreed to it.

GhostBed injunction Jan 23, 2019; claims dismissed Jan 25

Mar 2021 Manufacturing

McDonough, Georgia factory opens

It is the plant named on the law tag in the materials chapter.

844,000 sq ft

2021 Stores

Purple adds 19 showrooms

Showrooms let you lie on a Purple first; chapter 11 has today's count.

30 showrooms by early 2022

Sep 1, 2022 Deal

Purple buys Intellibed

Intellibed beds carry their own name, so this review leaves them out.

Advanced Comfort Technologies, dba Intellibed

Sep 17, 2022 Ownership

Largest holder Coliseum bids for the rest of Purple; the board rejects it

The board turned the offer down, and the company stayed public.

$4.35 a share; rejected Jan 12, 2023

Dec 16, 2022 Legal

Purple's founders start suing the company

These are disputes between the founders and the company, not claims about the beds.

Salary, tax distribution and lease suits; still open in Aug 2026

Mar 24, 2023 Legal

Purple sues Tempur Sealy, claiming its FlexGrid Hybrid infringes a Purple patent

A patent claim is about who owns a design, not about safety.

M.D.N.C. 1:23-cv-00257; closed Mar 13, 2024

Apr 19, 2023 Legal

Coliseum's suit against the board ends in a cooperation agreement

It ended a fight over who controls the board.

Coliseum's Adam Gray becomes board chair

May 2023 Line launch

Restore and Rejuvenate collections appear on purple.com

These two collections brought coil beds into today's lineup.

First captures May 18, 2023

2023 Rename

Hybrid and Hybrid Premier give way to the Restore line

NapLab links the old Hybrid Premier to today's RestorePlus, so older reviews may use either name.

Hybrid Premier 3 renamed RestorePlus (NapLab)

Jan 17, 2024 Legal

Shoppers sue over Purple's marketing and pricing practices

The case settled, so no court ruled on whether the claims were true.

Settled; dismissed Aug 16, 2024 (N.D. Cal. 3:24-cv-01078)

Feb 2024 Rename

NewDay is renamed PurpleFlex

Reviews of the NewDay describe the bed now sold as PurpleFlex.

Same Queen SKU 10-21-60061

Dec 2024 to Q2 2025 Manufacturing

Utah plants close; mattress making moves to Georgia

Purple says it now makes its mattresses at the Georgia plant.

Grantsville and Salt Lake City closed

Jan 2025 Policy

The refund deduction for returns is renamed a transportation charge

The deduction was already on the returns page in late 2024; only its name changed.

Dec 2024 page said shipping charges

Mar 13, 2025 Ownership

The board starts a review of strategic alternatives

A review like this can lead to a sale, a merger or no change at all.

Special committee; no deal filed as of Aug 2026

May 2, 2025 Deal

Mattress Firm deal expands Purple to at least 12,000 store slots

That is why many Mattress Firm stores carry Purple beds, some sold only there.

Tempur Sherwood assembles some lines for Mattress Firm

Q2 2025 Line launch

Rejuvenate relaunches as Rejuvenate 2.0

Reviews of the Rejuvenate from before the relaunch may describe a different bed.

New grid design

Oct 2025 Policy

Purple publishes a return charge schedule by collection

Chapter 6 explains what a return costs today.

$150, $250 or $350 per mattress

Jul 19, 2026 Ownership

Purple does a 1-for-25 reverse stock split to stay on Nasdaq

A reverse split cuts the number of shares to lift the share price; the beds stay the same.

Compliance regained Aug 7, 2026; still PRPL

Sep 26, 2026 Line launch

Today: 10 mattresses in the shop list, in three collections

The compare chapter sets all ten side by side.

Essential, Restore Hybrid, Rejuvenate Luxe

Each milestone comes from the brand's own pages, government and court records, or named news reports, each with the date we checked it. Factory suppliers may update minor parts over time.

What we could confirm, and what the brand doesn't say

The left column is what we checked. Rows marked THE BRAND SAYS only report what the brand says. The right column is what the brand doesn't publish. Use the right column as your list of questions for a store or the brand's chat.

Scroll sideways to see the whole table

What we checked	What the brand doesn't publish
VERIFIEDBrand pages, checked Sep 26, 2026: We read the product, return, warranty, delivery and help pages, plus each Queen price.	NOT PUBLISHEDCoil count, coil gauge and foam density: Purple names its coil units but prints no coil count, coil gauge or foam density. PurpleFlex is the one bed with a foam firmness number, in the compare chapter's specs table.
THE BRAND SAYSFire barrier: All ten product pages describe the fire barrier; the materials chapter quotes each one.	NOT PUBLISHEDFiber blend on the current tags: Purple's law tag file lists a different cover blend than today's product page, so check your own bed's tag.
THE BRAND SAYSCertiPUR-US foam claim: Purple says all its polyurethane foam is certified; the materials chapter explains what the label covers.	NOT PUBLISHEDWho pours the foam: No page we read names the foam maker or the glues.
THE BRAND SAYSDelivery, setup and trial terms: Each read on Purple's help and policy pages; chapters 6 and 7 give the terms.	NOT PUBLISHEDStore terms, smell and lifespan: Stores set their own return terms. Smell and lifespan figures come from test sites; see this chapter's opening and the FAQ.

Where sources disagree

Delivery time: one Purple help article says three to eight business days by ground, and a newer one says five to ten. Chapter 7 uses the newer one.
Smell: Purple says its mattress doesn't off-gas, while NapLab's test found a smell that lasted days (see the FAQ).
Weight and height: NapLab weighed its Queen Purple Mattress at 110 lbs and measured nine and a half inches thick. Purple lists 88 lbs and 9.25 inches.
Feel labels: Sleep Foundation rated the RestorePlus Medium and Sleep Advisor rated the RejuvenatePlus Firm; Purple calls them Medium-soft and Medium.
Returns history: NapLab says returns were free before 2025, but Purple's returns page already took shipping charges off refunds in late 2024.

Chapter 06

Sleep trials, returns, exchanges and fees

Why this matters to you: A return here costs money, so the charge is part of what you risk when you try a Purple at home.

You get 100 nights from delivery day, but a return costs $150 for Essential beds, $250 for Restore and $350 for Rejuvenate. You must sleep on it 21 nights first.

Purple or a partner picks the bed up. Your refund is the price less discounts, any interest and the charge. Purple's pages differ on timing: up to ten days on the shop page, up to 14 business days in the help center. The charge is waived for a delivery problem or an unopened bed.

Your trial, night by night

Day 1The bed arrives and the trial starts
Night 21The earliest night Purple takes a return or exchange
Night 100The last night of the trial

What each choice costs you

Keep it$0Nothing more to do

Return it$150 to $350 by collectionRefund less the return charge

Swap itTransport charge may apply; you pay any upgradeOne exchange allowed

Not covered by the trial: Beds bought in stores follow the store policy

Figure 6.1: The trial in three dates and three prices. Put the last date in your calendar the day the bed arrives.

How that compares: the verdict at the top sets Purple's charge against a Saatva return.

Swapping for a new feel: Purple allows one exchange. You pay any upgrade, and transport charges may apply. The trial then runs from the first delivery, or 30 days from the second bed if that is later, so a swap doesn't restart the 100 nights.

Check the terms for your seller and order date before buying from Purple.

Chapter 07

Delivery, setup and old-mattress removal

Why this matters to you: Big Purples are heavy. A RejuvenateUltimate Queen weighs 246 lbs, Purple says. Check how your bed ships before you order.

Shipping is free. Weight decides the carrier: FedEx takes lighter beds, and partner crews bring heavy ones and do setup.

Setup is free on every Rejuvenate, and the crew takes your old bed too. On some Essential and Restore beds, setup costs $200 and includes that. PurpleFlex has no setup option.

Typical wait: 5 to 10 business days by ground after the bed leaves the warehouse

Order: buy on purple.com; shipping is free.
Wait: plan for the window shown above.
Without setup: the carrier brings the box, and you move and unpack it yourself.
With setup: the crew puts the bed in place and takes your old mattress away.

Figure 7.1: What happens between your order and your first night. Clear a path to the bedroom before the team arrives.

Confirm the delivery date, setup and removal terms for your address before ordering.

Chapter 08

Terms checked on the brand's site · recheck before you buy

What do the warranties cover?

Why this matters to you: The warranty covers deep dips, not normal softening, and the wrong base can void it. Know the rules before you set up the bed.

Purple's warranty runs ten years from purchase, for the original buyer only. A dip must be deeper than 1 inch to count, and the cover has 2 years.

Purple repairs or replaces a covered bed at no added charge, and Purple chooses which. After day 100 you pay transport, and a replacement gets no new trial. The $150 to $350 charge that applies to returns also covers warranty handling.

Base rules: use a solid base, slats no more than three and a half inches apart, or an adjustable base. A box spring voids coverage, and so do resale, storage, use by a medical patient or a bed used without a cover.

Bought in a store? File a warranty claim with that store first, so keep its receipt.

Covered when the dip is deeper than 1 in, measured with nobody on the bed.

Strip the bed down to the mattress and wait a few hours so the top layers can recover.
Lay a straight edge (a broom handle or long level) across the dip, resting on the flat parts.
Measure from the edge down to the deepest point, then photograph the ruler for your claim.

Figure 8.1: How to measure a sag before you file a warranty claim. Drawing not to scale.

Chapter 09

Review counts checked on each site · they change daily

Customer reviews and complaints

Why this matters to you: Star ratings depend on who runs the site and who can post. Purple's own rating boxes sit far above Trustpilot and BBB, so read each one for what it is.

Two purple.com boxes, Trustpilot and BBB tell very different stories. The table gives each score and count.

How we read the reviews

We read four pools: two purple.com rating boxes, Trustpilot and BBB.
We never add the pools together. Each one counts a different group of buyers.
We recorded each score and count, plus the BBB complaint count.

The Trustpilot profile is unclaimed, and at least one review there is about another company. BBB gives Purple an A+ rating and accreditation, which is separate from its customer score.

Read each platform on its own: who runs it, its rating scale, how many reviews it has, and the date we checked it.

Reported praise and concerns:

Sort by newest on purple.com, so reviews of an older version don't sway you.
We didn't sort reviews by cause, so this page ranks no complaints. Read the one-star reviews yourself on Trustpilot and BBB before you buy.

Review sites side by side

What each review site says

Run by the brand: purple.com rating counts, one per model. Run by others: Trustpilot and BBB. Pools are not added together.

Weigh each score by who runs the site. Brand boxes and open review sites draw different buyers.

Scroll sideways to see the whole table

Platform	Rating	Sample
Platform mark:purple.com ratings (The Purple Mattress page)	4.4723 /5 average	29,566 ratings
Platform mark:purple.com ratings (RestorePlus Hybrid page)	4.663 /5 average	1,884 ratings
Platform mark:Trustpilot (purple.com profile, unclaimed)	1.4 /5 average	102 reviews
Platform mark:BBB (Purple profile, Lehi, Utah)	1.39 /5 average	75 customer reviews; 234 complaints in 3 years

Chapter 10

What are the mattresses made of?

Why this matters to you: Purple names its layers with its own labels, not numbers. Knowing what it says and what it leaves out tells you what to check on your law tag.

Every bed puts a gel grid near the top. The table sums up each bed's layers, with Purple's names in quotes.

Chapter 5 lists the specs Purple doesn't publish, like coil counts. Each product page names a "Fiberglass-free fire sock", and Purple says its fire barrier uses no fiberglass.

What is inside each model

Scroll sideways to see the whole table

Model	Top layer	Support	Coils	Cooling	Cover	Fire barrier
The Purple Mattress	Brand "GelFlex Grid" (2 in) over foam layers	Polyurethane base foam (brand Build list)	None (all-foam)	Brand says the grid "Dissipates heat"	Mostly polyester top with some spandex; non-slip bottom of polyester and acrylic latex	Brand says: "Fiberglass-free fire sock (not chemically treated)"
PurplePlus	Brand "GelFlex Grid" (2 in) over foam layers	Polyurethane base foam (brand Build list)	None (all-foam)	Brand says the grid "Dissipates heat"	Mostly polyester top with some spandex; non-slip bottom of polyester and acrylic latex	Brand says: "Fiberglass-free fire sock (not chemically treated)"
PurpleFlex	Brand "GelFlex Grid" (2 in) over foam layers	Polyurethane base foam (brand Build list)	None (all-foam)	Brand says the grid "Dissipates heat"	All-polyester top; non-slip bottom of rayon and polyester	Brand says: "Fiberglass-free fire sock"
Restore Hybrid	Brand "GelFlex Grid" (2 in) over a comfort foam	Coils; the compare table gives the brand label	Not published	Brand says the grid "Draws excess heat away"	Mostly polyester top and polyester sides; bottom mostly "FR Rayon" with polyester	Brand says: "Fiberglass-free fire sock (not chemically treated)"
RestorePlus Hybrid	Brand "GelFlex Grid" (3 in) over a comfort foam	Coils; the compare table gives the brand label	Not published	Brand says the grid "Draws excess heat away"	Mostly polyester top and polyester sides; bottom mostly "FR Rayon" with polyester	Brand says: "Fiberglass-free fire sock (not chemically treated)"
RestorePremier Hybrid	Brand "GelFlex Grid" (3 in) over a comfort foam	Coils; the compare table gives the brand label	Not published	Brand says the grid "Draws excess heat away"	Mostly polyester top and polyester sides; bottom mostly "FR Rayon" with polyester	Brand says: "Fiberglass-free fire sock (not chemically treated)"
Rejuvenate	Brand "DreamLayer" top, then "GelFlex Grid" (2 in) and foam	Coils; the compare table gives the brand label	Not published	Brand says the grid "Draws excess heat away"	Top of polyester, "FR Rayon" and other fibers; polyester border; bottom of "FR Rayon" and polyester	Brand says: "Fiberglass-free fire sock in top panel w/FR Fiber in borders"
RejuvenatePlus	Brand "DreamLayer" top, then "GelFlex Grid" (3 in) and foam	Coils; the compare table gives the brand label	Not published	Brand says the grid "Draws excess heat away"	Top of polyester, "FR Rayon" and other fibers; polyester border; bottom of "FR Rayon" and polyester	Brand says: "Fiberglass-free fire sock in top panel w/FR Fiber in borders"
RejuvenatePremier	Brand "DreamLayer" top, then "GelFlex Grid" (4 in (2 in plus 2 in)) and foam	Coils; the compare table gives the brand label	Not published	Brand says the grid "Draws excess heat away"	Top of polyester, "FR Rayon" and other fibers; polyester border; bottom of "FR Rayon" and polyester	Brand says: "Fiberglass-free fire sock in top panel w/FR Fiber in borders"
RejuvenateUltimate	Brand "DreamLayer" top, then "GelFlex Grid" (5 in (3 in plus 2 in)) and foam	Coils; the compare table gives the brand label	Not published	Brand says the grid "Draws excess heat away"	Top of polyester, "FR Rayon" and other fibers; polyester border; bottom of "FR Rayon" and polyester	Brand says: "Fiberglass-free fire sock in top panel w/FR Fiber in borders"

Safety labels, and what each one covers

Purple makes one outside claim for its foam. Here is what it covers and what it doesn't:

CertiPUR-US (foams)

Polyurethane foams only, per the brand

Purple says all of its polyurethane foam is CertiPUR-US certified. We could not confirm the listing in the certifier's online directory.

What these labels do and don't prove

CertiPUR-US covers foam, not the whole mattress. It says nothing about the gel grid, the coils or the cover fabric.

Read your law tag

How to read the law tag in three steps

Why this matters to you: The sewn law tag is where the maker lists what's inside by weight. Product pages change, so trust the tag sewn on your bed.

Law tag guide

The Purple Mattress Queen law tag, from the PDF Purple links on its product page

Source: Purple's own law tag PDF for the Queen made in McDonough, linked from the product page

Here is what one tag says, from Purple's own tag file for The Purple Mattress Queen.

TRANSCRIBED TAG FIELDS

FILLING MATERIALS

Gel pad 54%

Polyurethane foam pad 46%

No third filling on this tag Not on this tag

Amounts from the source tag

REG. NO. UT 5907 (GA)

Registration number as recorded on the source tag.

Finished Size: 60 in x 80 in x 9.25 in

Net Weight of Filling: 88 lbs

Made for:

No "Made for" line on this tag

No address line either

Manufactured by:

Purple Innovation, LLC, 4100 North Chapel Ridge Road, Suite 200, Lehi, Utah 84043

MADE BY line: Purple Innovation, LLC, 1325 Highway 42 South, McDonough, GA 30253

REPORTED COMPLIANCE TEXT

Prototype ID (16 CFR 1633): PRPL O 042719 3.11, PRPL O 042719 3.22

Fillings are listed by weight.

We typed this from Purple's own law tag PDF for the Queen made in McDonough, linked from the product page. The tag on your own bed may differ by model and year.

The three steps

Find the tag and the factory

The tag is sewn to the mattress. Read the MADE BY line: this one names Purple's plant in McDonough, Georgia.

Read what is inside, by weight

The maker must list each filling by weight; the card above shows this tag's list. The gel pad is the grid, at just over half the weight.

Check the fire barrier line

Look for the word glass, or for silica, in the fillings. This tag lists neither. Tags change over time: this file shows an older cover fabric than today's product page.

Full law tag guide, factory code decoding, and the certificate glossary live on our shared safety page.

How to read this: the law tag, the brand's own statements, and certificates each cover different things. A spec the brand doesn't publish isn't proof it's missing; it just isn't shared.

Chapter 11

Where can you try and buy the mattresses?

Why this matters to you: Trying the feel in person can save you a return charge. A store visit costs nothing.

You can lie on a Purple in its own showrooms and at stores like Mattress Firm. Test in a store, then check whose return terms apply: a store purchase follows the store's rules.

Before you pay, ask any store three things: the return window, the return fee and who picks up the bed.

Showroom Network

55 Purple showrooms

11 in California, 6 in Texas, 4 in Utah and 34 in 22 other states (Dec 31, 2025)

Store Access

Store finder: 3,531 US locations

The finder lists Purple showrooms and retail partners together

      
      Sales Culture
    
Mattress Firm has store-only Purple models
Restore Cool Touch and Rejuvenate Royale are sold only at Mattress Firm; partner stores typically show 4 to 5 Purple models

Inventory & Delivery

Store buyers go through the store

Returns and warranty claims on store purchases start with the retailer

Call ahead to make sure the bed you want is on the floor. PurpleRenew, sold at Costco and on purple.com, isn't among the ten beds reviewed here; the lineup history lists it.

How to test a bed in the store

Spend at least 15 minutes on each bed, lying the way you sleep.
Bring your own pillow so the test matches home.
Try two grid depths back to back, like The Purple Mattress and the RestorePlus Hybrid.
Ask whether the floor model is the same version sold online today.

Where Purple is sold

A sample to show the mix of store types. Use the brand's store finder for the ones near you.

Scroll sideways to see the whole table

#	Seller	Where to buy
1	Purple showrooms (55 on Dec 31, 2025)	Brand showrooms; find one with the purple.com store finder
2	Mattress Firm	Retailer; sells store-only Purple models
3	Costco	Warehouse club; PurpleRenew at select clubs and costco.com
4	Ashley Furniture	Retailer
5	Raymour & Flanigan	Retailer
6	Living Spaces	Retailer
7	Mathis Brothers Furniture	Retailer
8	HOM Furniture	Retailer
9	Denver Mattress (Furniture Row)	Retailer
10	Big Sandy	Retailer
11	City Furniture	Retailer
12	Gardner White	Retailer
13	Ivan Smith Furniture	Retailer
14	Levin Furniture	Retailer
15	Miskelly Furniture	Retailer
16	Steinhafels	Retailer
17	Wichita Furniture	Retailer
18	Cardi's	Retailer

Showroom cities aren't listed here. Checked Sep 26, 2026.

Chapter 12

Purple vs. other mattress brands

Why this matters to you: Each card matches a rival to one need: score, feel or price. Scores come from Sleep Foundation where we have them, and every price was read the same day.

Sleep Foundation scores the Saatva Classic and Loom & Leaf above The Purple Mattress, and three hybrids undercut the Restore Hybrid.

Switch if a rival wins on the thing you care about most. Stay if Purple's grid felt best in a showroom.

The first three cards compare with The Purple Mattress; the three hybrid cards compare with the Restore Hybrid. Pick the card that matches your top need. On the hybrid cards, no test score is shown, so judge them on price and feel.

Saatva Classic, Queen

Coils and cooling

Saatva Classic $1,904 (+$305)

Innerspring; Queen 11.5 in Luxury Firm sale price on saatva.com, Sep 26, 2026 (list $2,229)

Why choose over Purple: Scores higher than The Purple Mattress on Sleep Foundation. Its cooling score is 10.0, and its trial runs 365 nights. Purple keeps the edge on partner motion: 8.0 against 6.5.

Loom & Leaf, Queen

Memory foam hug

Loom & Leaf $2,804 (+$1,205)

Memory foam; Queen Relaxed Firm sale price on saatva.com, Sep 26, 2026 (list $3,179)

Why choose over Purple: Pick it if you want memory foam. Sleep Foundation gives it 9.1, with 9.5 for partner motion. Purple cools better on that site: 8.0 against 7.0.

TEMPUR-Adapt, Queen

All-foam, costs more

TEMPUR-Adapt $2,299 (+$700)

Foam; Queen Medium on tempurpedic.com, one price, Sep 26, 2026

Why choose over Purple: An all-foam bed from Tempur-Pedic. This page has no Sleep Foundation score for it, so judge it on feel in a store.

Casper Dream Hybrid, Queen

Hybrid for less

Casper Dream Hybrid $1,595 (-$1,104)

Hybrid; Queen sale price on casper.com, Sep 26, 2026 (list $1,995)

Why choose over Purple: A hybrid for less than the Restore Hybrid, even at its list price, with the same trial length as Purple.

Nectar Premier Hybrid, Queen

Cheaper hybrid

Nectar Premier Hybrid $1,199 (-$1,500)

Hybrid; Queen on nectarsleep.com, one price (the page also lists a bundle value), Sep 26, 2026

Why choose over Purple: A lower price than the Restore Hybrid. Compare its trial and warranty on Nectar's site before you pick it.

DreamCloud Classic Hybrid, Queen

Budget hybrid

DreamCloud Classic Hybrid $699 (-$2,000)

Hybrid; Queen on dreamcloudsleep.com, one price (the page also lists a bundle value), Sep 26, 2026

Why choose over Purple: Far cheaper than the Restore Hybrid, and cheaper than the PurpleFlex sale price too.

Competitor details reflect published prices and specs on the date shown. Mattress brands may update prices and trial terms over time.

Chapter 13

How we research and report

What we read for this page, when, and what stays unknown. Each number names its source.

Why this review exists: Purple sells ten mattresses online and more in stores, and it has renamed beds over the years. We read Purple's pages, its SEC filings, court records and outside reviews, and we date each check.

We don't test beds ourselves. We report what Purple and named test sites publish, and we say when a fact isn't published.

How we check this page

What we check: purple.com product, policy and help pages, Purple's law tag files, its SEC filings, court dockets, outside reviews and owner rating pages.

Dates: we read prices and policies on Sep 26, 2026.

Proof first: a claim needs a named source. If we can't find a fact, we say so.

No mixed scores: each test site keeps its own scale.

Versions matter: when a site tested an older or firmer version, we say which.

Read our full method at how Nappedia reviews mattresses.

Stage 01 Factory

Who built the bed

The law tag card in the materials chapter shows one tag, from a file Purple posts for one bed.

Stage 02 Test results

Outside test results

Chapter 1's table pairs each outlet's score with the model and feel it rated.

Stage 03 Safety

Fire safety papers and the law tag

We read Purple's fire barrier and fiberglass statements. We didn't review fire test filings for this page, so we cite none.

Stage 04 Pressure and motion

Outside pressure and motion tests

Sleep Foundation and NapLab supply the pressure and motion scores, each tied to one model.

Stage 05 Reviews

Review scores, side by side

Chapter 9 explains how we read the review pools.

Quick Answers

Quick Answers Before You Buy

Short answers to questions the chapters above don't cover.

Prices and sales change fast, so check again before you buy.

Safety and materials

Where are Purple mattresses made?

In the US, Purple says. Purple says all its mattresses are made in the US, at its plant in McDonough, Georgia. Check the law tag sewn on your mattress for your own bed's plant.

Does a new Purple smell, and for how long?

Not for long in NapLab's test. NapLab noticed a smell from The Purple Mattress for 4 days, against a 7-day average in its tests. Purple says its beds don't off-gas.

Is there a weight limit on a Purple mattress?

No hard limit. Purple suggests up to 300 lbs per sleeper, or 600 lbs for two, and going over doesn't void the warranty. For fit by body weight, use the firmness finder in chapter 2.

Buying and policies

Do I need to flip or rotate a Purple?

Don't flip it; rotating is up to you. Purple's beds are one-sided, and its help center says rotating is optional.

Should I wait for a Purple sale?

Maybe, if you want PurpleFlex. In late September 2026 we saw up to $300 off PurpleFlex and $300 off PurpleRenew, while the other nine beds showed one price. Purple sales come and go, so check purple.com before you buy.

Can I pay for a Purple over time?

Yes, on purple.com orders. Purple offers Affirm: 0% APR for qualified buyers, otherwise 10 to 36% APR; Acima lease-to-own up to $5,000. If you return a financed bed, interest you've paid isn't refunded.

Prices and promos checked Sep 26, 2026. Recheck before buying.

All Purple model pages

Current models first, then older models from newest to oldest. The full history table above shows when each was sold.

Rejuvenate Royale Duke, Duchess, Monarch and Crown
RejuvenateUltimate
PurpleRenew
Restore Cool Touch, RestorePlus Cool Touch and RestorePremier Cool Touch
Restore Hybrid
RestorePlus Hybrid
RestorePremier Hybrid
Rejuvenate
RejuvenatePlus
RejuvenatePremier
PurpleFlex (sold as NewDay 2022 to 2024)
PurplePlus
The Purple Mattress (sold as the Purple Bed at launch)
Kid Purple Mattress
Purple Hybrid
Purple Deluxe, Purple Supreme and Purple Grand (Luxe Collection)
Purple Hybrid Premier (3 in and 4 in grid versions)
The New Purple Mattress (All-New Purple Mattress)

Find Your Evidence-Backed Match

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