Buy the Rejuvenate if you want a Firm hybrid with a 2-inch Grid, foam and coils. The Firm feel may not suit you if you prefer a softer bed. The Queen list price is $5,499. Purple offers a 100-night trial.
Best forBuyers who want a Firm hybrid with free in-home setup and old-bed removal
Not ideal forBuyers who want a score for today's Firm version: Sleep Foundation rated a Medium one
Rejuvenate
Pros
Firm feel. Purple lists one Firm feel.
Layered build. DreamLayer sits over the GelFlex Grid, foam and coils.
Cool surface. Apartment Therapy described the surface as cool to the touch.
Cons
Firm for some. Apartment Therapy did not recommend it to side sleepers.
How firm is the Rejuvenate, and which firmness should you pick?
Purple lists one feel: Firm. It lists no other feel. Pick it only if you like a firm bed. Apartment Therapy tried the DreamLayer design. It called Rejuvenate the firmest Purple bed, with little sink-in. That is one review, not a promise for all sleepers. If you want a softer bed, this one may not suit you.
Is the Rejuvenate right for your sleep position and body weight?
Purple says the Rejuvenate suits stomach, back, side and combination sleepers. Apartment Therapy picks it for stomach sleepers, but does not recommend it to side sleepers. It says the mattress may not keep their spine aligned. Purple lists one feel: Firm. It gives no weight limit. Choose by sleep position and feel, not by a weight range Purple does not list.
Apartment Therapy called the surface cool to the touch. Purple says open DreamLayer sits above the Grid and coils. Purple's Rejuvenate product page and Apartment Therapy review give no heat reading for it. A cool feel does not mean each hot sleeper will stay cool all night. If you sleep hot, try it in a store first.
Purple's Queen list price is $5,499. Purple often runs sales, so check the current price. The Rejuvenate stands 14.5 inches tall and comes in several sizes. Its Firm feel, Grid surface and coil build are the main reasons to consider it at this price. If you need a different size, check Purple's product page for its price before ordering. A higher Queen price only makes sense if this is the feel and design you want.
Purple sells the Rejuvenate on its website. The model can also be tried at Purple stores and authorized retailers such as Mattress Firm. Call ahead to confirm the store has this model on the floor before you visit. Try it in your usual sleep position so you can judge whether the Firm feel suits you. A retailer's own return terms apply to a purchase there.
Full where to buy and try rules for every model: Purple review →
Purple lists a smooth top, DreamLayer, a 2-inch GelFlex Grid, Active Response foam, an Independent Coil System and Dynamic Grid Support, in that order. The mattress is 14.5 inches tall. Purple does not publish the thickness of each layer beyond the Grid or a coil count. The named parts show the basic build, but buyers cannot compare details Purple does not list.
Purple says its foams have CertiPUR-US certification. This claim covers foam, not the fire barrier or the whole bed. Purple says a faint new-bed smell may fade in a few days. That is its advice. It does not say each Rejuvenate will smell alike.
Purple says the mattress has no fiberglass. It describes the fire barrier as a fiberglass-free fire sock in the top panel, with FR Fiber in the borders.
Purple says this mattress needs a solid-surface base, slats less than 3.5 inches apart, or an adjustable base rated for at least 750 pounds. Purple also says not to use a box spring. Measure the gaps between slats and confirm the base's weight rating before delivery. Check the base rules with the seller if you are not sure your frame fits them.
How long will it last, and does it need flipping or rotating?
Purple gives Rejuvenate a 10-year limited warranty. That does not mean it will last 10 years. It has one sleep side, so Purple says not to flip it. Purple lists no life span or turn plan for this model. Read Purple care details before you rotate it. Keep the base rules in mind, too. The warranty covers only the problems named in its terms.
Purple describes Rejuvenate as a tall hybrid that ships flat. Purple offers in-home setup and old mattress removal with the Rejuvenate line. Purple gives no delivery window for this model. Check if setup is offered in your area. Ask when it will arrive before you order. Allow room in halls and stairs for a bed that ships flat.
Full delivery and setup rules for every model: Purple review →
Purple gives you 100 nights to try this bed, starting on delivery day. Purple charges a $350 fee for a Rejuvenate return or exchange. The fee does not apply if delivery had a problem, the bed has a warranty issue within 100 days, or the bed is unopened. Store purchases follow the store's return rules. Check those rules before you buy.
Full trial and return rules for every model: Purple review →
Purple gives a 10-year limited warranty from the original purchase date. It covers build flaws. It also covers visible dips over 1 inch after the bed springs back. Purple alone decides whether to repair or replace a covered bed. Stains, a removed law tag, or the wrong base can void it. Only the first buyer is covered. The warranty cannot pass to a new owner. Read the terms and keep proof of purchase if you need help later.
Purple says Rejuvenate launched with a quilted Euro Top and later changed to a DreamLayer top. The current build pairs DreamLayer with the Grid, foam and coils. That change matters when reading older descriptions, which may describe the earlier top. The model launched in 2023 and received its DreamLayer design in 2025. Purple's current product page lists it as Firm.
We used Purple's product and policy pages checked on October 2, 2026, and Apartment Therapy's review checked the same day. We did not test the mattress ourselves.
We could not find enough good evidence to answer these questions yet, so this page leaves them out: Back Pain, Partner Motion, Owner Reviews, How It Compares.
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