Novilla is a budget bed-in-a-box brand that sells cooling memory foam and hybrid mattresses online. Queen prices on its own site ran from about $165 to $399 on sale in October 2026. Every mattress comes with free US shipping, a 100-night trial and a 10-year limited warranty. It is a good fit for guest rooms, kids' rooms, rentals and first apartments. The trade-offs are thin long-term durability proof and no showrooms. Sale prices sit well below the crossed-out list prices, so judge the deal by the sale price.
Novilla Bliss Memory Foam
Novilla Bliss Memory Foam, product photo
FirmnessNot yet researchedNot yet researched
Mattress TypeMemory foamNot yet researched
Queen $$164.99 for a queen (novillashop.com, October 2026)Not yet researched
Coil CountNot yet researchedNot yet researched
Key Strengths
Shoppers who want a cheap boxed mattress for a guest room or rental
Parents who need a thin 6 to 8 inch bed for kids or bunks
Couples who want a budget hybrid with edge support
Hot sleepers who want cooling foam at a low price
Good to Know
Anyone who wants proof of long-term durability before buying
Shoppers who want latex, organic materials or white glove setup
Anyone who must try the bed in a store first
Chronic pain sufferers who need a precise firmness choice
Novilla fits you if you want a cheap boxed mattress with cooling touches, a 100-night trial and free US shipping for a guest room, kid's room, rental or first apartment. Skip it if you need proven long-term durability data, white-glove setup, latex or organic materials, or a precise firmness choice for chronic pain.
Outside review scores
Review sites checked: Not yet researched. Their scores: Not yet researched. Model they tested: Not yet researched. Each site tests in its own way, so read each row on its own.
Novilla is a budget bed-in-a-box label selling cooling memory-foam and hybrid mattresses, typically $120 to $400 on sale. Gel foams, zoned pocket coils and a 100-night trial deliver strong value for guest rooms, kids and first apartments, though strict cooling seekers and heavier sleepers should temper expectations.
100 nights
Home trial
10 years
Warranty
10 million
Homes served
When Novilla makes sense
Shoppers who want a cheap boxed mattress for a guest room or rental
Parents who need a thin 6 to 8 inch bed for kids or bunks
Couples who want a budget hybrid with edge support
Hot sleepers who want cooling foam at a low price
When Another Mattress May Suit You Better
Anyone who wants proof of long-term durability before buying
Shoppers who want latex, organic materials or white glove setup
Anyone who must try the bed in a store first
Chronic pain sufferers who need a precise firmness choice
Review site scores
How the big review sites score Novilla
Each site's own score and the exact bed it tested, side by side.
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Publication
Reported Score
Configuration Tested
Testing Scope
Evaluation Focus
Main configuration: Not yet researched. Read each row's testing scope before comparing scores. Each outlet uses its own method, so we don't combine these scores into one rating.
Reading the scores
Why we don't average the scores
Use the dates and sources shown with each result. Prices, models and policies can change.
Chapter 02
Comfort and firmness: which mattress fits you
Why this matters to you: Feel names are the brand's words, not measurements. Use them to shortlist two or three beds, then let your body decide.
Side sleepers: AiryFlow 12-14 inch, ErgoChill or Oasis for pressure relief. Back sleepers: Serenity or Vitality for zoned lumbar lift. Stomach sleepers: Serenity or 10-inch Essential for firmer support.
Hot sleepers: AiryFlow first, ErgoChill second. Couples: any hybrid (Essential, Grove, Vitality) for motion isolation and edges. Kids, bunks and tight budgets: Bliss 6-8 inch or Grove 6-8 inch.
Guest rooms: Bliss 10-inch or Essential 10-inch. Heavier builds: Vitality 12-inch or AiryFlow 14-16 inch for depth, noting long-term sag data is not published as of Sept 2026.
Firmness finder
Which Novilla feel fits you?
Weight chart not yet researched
Weight and sleep position can change how a bed feels. We have not yet checked whether Novilla publishes a fit chart by body weight, so use a trial, where one is offered, to test the bed the way you sleep at home.
Neck: on your side, your nose should line up with the middle of your chest, not tip up or down.
Shoulders: your bottom shoulder should sink in. Tingling or a numb arm means the bed is too firm for you.
Lower back: on your back, slide a flat hand under your waist. A big gap means too firm; no room at all can mean too soft.
Hips: ask someone to look from the side. Hips lower than shoulders means the bed is too soft for you.
Figure 2.1: Four checks to run in a store, lying still in the position you sleep in most. The store test in chapter 11 says how long to lie on each bed.
Chapter 03
Compare the mattresses
Why this matters to you: Models from one brand can differ in feel, height and layers. Match the feel label and height to how you sleep before you compare prices.
Novilla lists 10 models. Feel names are the brand's labels.
FOAM FAMILY. AiryFlow Cooling Foam (10/12/14/16-inch; from $199.99 sale): flagship cooling foam with ice-silk cover (Qmax 0.22), NanoGEL memory foam, dense mid-foam, green-tea base and mesh sides; 12-inch is Most Popular; best for hot sleepers wanting hug without deep sink.
Bliss Memory Foam (6/8/10/12/14-inch; from $119.99 sale): best-value all-position foam with AirBreeze washable cover, NanoGEL foam and high-density base; ideal starter or guest bed. ErgoChill Memory Foam (10/12/14-inch; from $189.99 sale): advanced-cooling ergonomic foam for head-to-toe pressure relief; pick it over Bliss if you sleep hot.
Quietude Memory Foam: legacy/Amazon-only foam model in the lineup; no live official-site page found as of Sept 2026, so specs are not published as of Sept 2026. HYBRID FAMILY. Essential Hybrid (10/12-inch; $149.99 sale shown): entry foam-plus-coil hybrid with edge support and motion isolation; best cheap hybrid for couples.
Grove Hybrid (6/8/10/12-inch; from $179.99 sale): ventilated zoned-support hybrid, 10-inch Most Popular; best for small spaces needing thin profiles. Oasis Hybrid (10-inch; $205.99-$328.99 sale shown): gel plus bamboo-charcoal foam over pocket coils for odor-aware cooling comfort. Buoyant Hybrid (12-inch; $199.99 sale shown): bamboo-charcoal hybrid pitched at pressure relief and spinal alignment.
Serenity Hybrid (10-inch; $234.99-$281.99 sale shown): firmer hybrid with SmartS zoned coils and reinforced edges for back and stomach sleepers. Vitality Hybrid (12-inch Eurotop; from $328.99 sale): plush-topped firm hybrid with lumbar lift; the line's premium pick.
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Visual
Model
Build
Profile
Firmness (brand words)
Queen $
Novilla Bliss Memory Foam
An all-foam bed with a washable cover and NanoGEL memory foam, per Novilla. It is the cheapest line and works as a starter or guest bed.
6, 8, 10, 12 or 14 inches
Not yet researched
$164.99 for a queen (novillashop.com, October 2026)
Novilla Essential Hybrid
An entry hybrid with foam over coils. Novilla pitches edge support and motion isolation for couples.
10 or 12 inches
Not yet researched
$199.99 for a queen (novillashop.com, October 2026)
Novilla Grove Hybrid
A hybrid with zoned support and a ventilated build. The 10 inch is the most popular size, and thin sizes suit small spaces.
6, 8, 10 or 12 inches
Not yet researched
$219.99 for a queen (novillashop.com, October 2026)
Novilla Oasis Hybrid
Gel-infused foam and bamboo charcoal foam over pocketed coils, aimed at odor-aware cooling.
10 inches
Not yet researched
$274.99 for a queen (novillashop.com, October 2026)
Novilla Buoyant Hybrid
A bamboo charcoal foam hybrid that Novilla pitches for pressure relief and spine alignment.
12 inches
Not yet researched
$299.99 for a queen (novillashop.com, October 2026)
Novilla ErgoChill Memory Foam
An advanced cooling foam bed built for head-to-toe pressure relief. Novilla suggests it over the Bliss for hot sleepers.
10, 12 or 14 inches
Not yet researched
$309.99 for a queen (novillashop.com, October 2026)
Novilla Serenity Hybrid
A firmer hybrid with gel-infused foam, zoned coils and reinforced edges, aimed at back and stomach sleepers.
10 inches
Firm
$351.99 for a queen (novillashop.com, October 2026)
Novilla Vitality Hybrid
A plush-topped Eurotop hybrid with cooling memory foam and lumbar lift. It is the premium pick in the line.
12 inches
Firm
$398.99 for a queen (novillashop.com, October 2026)
Novilla AiryFlow Cooling Foam
The flagship cooling foam bed, with an ice-silk cover, NanoGEL memory foam and mesh sides. The 12 inch is marked Most Popular. A queen price was not shown on the pages we read.
10, 12, 14 or 16 inches
Not yet researched
Not yet researched
Novilla AiryFlow Graphene Memory Foam
A cooling memory foam bed with graphene, listed as free from fiberglass and CertiPUR-US certified. A queen price was not shown on the pages we read.
12 inches
Medium Firm
Not yet researched
Where the maker doesn't publish a number, we say so.
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Model
Coil gauge
Coil count
Foam density
Latex
ILD
Model 1 of 10
Novilla Bliss Memory Foam: Not yet researched
Novilla Bliss Memory Foam
Novilla Bliss Memory Foam, product photo
ConstructionNot yet researched
Profile6, 8, 10, 12 or 14 inches
FirmnessNot yet researched
Queen $$164.99 for a queen (novillashop.com, October 2026)
Not yet researchedNot yet researched
An all-foam bed with a washable cover and NanoGEL memory foam, per Novilla. It is the cheapest line and works as a starter or guest bed.
The flagship cooling foam bed, with an ice-silk cover, NanoGEL memory foam and mesh sides. The 12 inch is marked Most Popular. A queen price was not shown on the pages we read.
Prices checked Not yet researched · recheck before buying
Mattress prices and value
Why this matters to you: A starting price can rise with size, base and delivery. Get the full price for your size in writing before you choose.
Queen prices on novillashop.com in October 2026 were $164.99 for the Bliss, $199.99 for the Essential, $219.99 for the Grove, $274.99 for the Oasis, $299.99 for the Buoyant, $309.99 for the ErgoChill, $351.99 for the Serenity and $398.99 for the Vitality. No queen price was shown for the AiryFlow beds.
Strong budget value. Observed sale starting prices: Bliss from $119.99, Essential $149.99, Grove from $179.99, ErgoChill from $189.99, Buoyant $199.99, AiryFlow from $199.99, Oasis $205.99+, Serenity $234.99+, Vitality from $328.99. Discounts of 20-40% vs stated compare-at prices are routine; Queen examples run roughly $300-$400 on sale.
Financing via Affirm, Afterpay and Zip, plus HSA/FSA eligibility via Truemed review, widen access. Value verdict: excellent price per inch, but compare-at pricing is promotional rather than street pricing.
Not yet researched
White-glove delivery, setup, and old-mattress removal are covered in Delivery & Setup.
Prices and sales discounts come from current brand catalogs. Prices may change during holiday promotions.
Are the expensive ones worth it?
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Model
Buy Novilla If
Skip If
Buy Instead
Chapter 05
How well do the mattresses hold up?
Why this matters to you: A mattress is a long buy. Lean on the written warranty and real owner reports to judge how it will last.
High-density base foams and zoned coils are pitched as sag-resistant with reinforced edges, and the 10-year warranty covers visible dips over 1 inch, foam splitting and seam defects. Independent long-term durability testing was not published as of Sept 2026, which is normal at this price. Thinner 6-8 inch builds suit kids and light sleepers; heavier nightly use calls for 12-inch-plus hybrids.
Expected softening and loft loss are excluded from warranty as normal wear.
What to watch for, and when:
Ownership, deals, lawsuits & launches
Company History & Model Evolution
Show the full company history
Each milestone comes from the brand's own pages, government and court records, or named news reports, each with the date we checked it. Factory suppliers may update minor parts over time.
What we could confirm, and what the brand doesn't say
The left column is what we checked. Rows marked THE BRAND SAYS only report what the brand says. The right column is what the brand doesn't publish. Use the right column as your list of questions for a store or the brand's chat.
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What we checked
What the brand doesn't publish
THE BRAND SAYSNot yet researched
NOT PUBLISHEDNo long-term durability tests
THE BRAND SAYSNot yet researched
NOT PUBLISHEDNot yet researched
THE BRAND SAYSNot yet researched
NOT PUBLISHEDNot yet researched
THE BRAND SAYSNot yet researched
NOT PUBLISHEDNot yet researched
Where sources disagree
Chapter 06
Sleep trials, returns, exchanges and fees
Why this matters to you: Feel is hard to judge in a store or in a week. Know your exit plan and its cost before you pay.
100-night mattress sleep trial on direct orders with a 30-night break-in: returns accepted nights 31-100; sealed-unopened goods get a free prepaid label; opened mattresses in sanitary donatable condition get free local pickup or donation coordination and refund within 5-10 business days. Trial is limited to one mattress per household per year and direct orders only; marketplace orders follow the seller's rules.
No separate exchange flow is described (warranty substitutes or trial refund-and-rebuy instead), and no return fees were published for direct orders as of Sept 2026.
Your trial, night by night
Day 1100-night trial starts
Night 31Earliest return after 30-night break-in
100 nightsLast day to start a return
What each choice costs you
Keep it$0Nothing more to do
Return itNot publishedFree prepaid label if sealed; free local pickup or donation if opened; refund in 5-10 business days
Swap itNot yet researchedNot yet researched
Not covered by the trial: Marketplace orders follow the seller's rules
Figure 6.1: The trial in three dates and three prices. Put the last date in your calendar the day the bed arrives.
Check the terms for your seller and order date before buying from Novilla.
Chapter 07
Delivery, setup and old-mattress removal
Why this matters to you: Delivery terms decide your first week with the bed. Confirm the date, setup and old-bed removal before you pay.
Free standard US shipping via FedEx, UPS or GOFO; in stock lines ship in 1-2 business days with tracking in 1-2 days and arrival in 3-7 days. Shipping excludes Alaska, Hawaii, Puerto Rico, Guam, US Virgin Islands and APO/FPO addresses, and remote areas may draw a carrier surcharge. Bed-in-a-box only: unbox, expand 24-72 hours (usable after about 6 hours).
White-glove setup and old-mattress removal are not published as of Sept 2026.
Typical wait: 1 to 2 business days to make or ship, plus 1 to 2 days in transit
Figure 7.1: What happens between your order and your first night. Clear a path to the bedroom before the team arrives.
Confirm the delivery date, setup and removal terms for your address before ordering.
Chapter 08
Terms checked on the brand's site · recheck before you buy
What do the warranties cover?
Why this matters to you: A warranty is only as good as its terms. Read the written terms and use a supported base, because the wrong frame can end coverage.
10-year limited mattress warranty for the original buyer from Novilla or approved sellers: covers visible indentation over 1 inch, foam splitting under normal use, cover seam/zipper defects, failure to fully expand after 72 hours, and confirmed factory faults; remedy is repair or comparable replacement without restarting the clock.
Excludes gradual softening, comfort preference after the trial, misuse, stains, pet damage, mold from poor ventilation, altered law tags and unauthorized-seller goods. Claim by email with order details plus photos of the defect, full surface, base and (for dips) straight-edge and tape-measure evidence; review in about one business day, fulfillment in roughly 5-7 days after approval.
Covered when the dip is deeper than 1 inch, measured with nobody on the bed.
Strip the bed down to the mattress and wait a few hours so the top layers can recover.
Lay a straight edge (a broom handle or long level) across the dip, resting on the flat parts.
Measure from the edge down to the deepest point, then photograph the ruler for your claim.
Figure 8.1: How to measure a sag before you file a warranty claim. Drawing not to scale.
Chapter 09
Review counts checked on each site · they change daily
Customer reviews and complaints
Why this matters to you: Star ratings depend on who posts and where. Read the low-star reviews for patterns, not just the average.
Novilla's own product pages showed no star rating or review count when we read them. The brand's site claims 500K+ five-star reviews and 10 million homes served. Treat that as a brand claim.
Amazon sentiment is strong on volume: Bliss holds about 4.4 stars across roughly 28.4K ratings, the wider Novilla range spans about 4.2-4.7 stars, and the official site claims 500K+ five-star reviews with 10 million homes served. Common praise: price, cooling feel, fast expansion and guest-room comfort.
Common complaints: firmness varying by height, initial off-gassing odor, premature softening or sagging reports, and some size variants showing unavailable. Trustpilot, BBB and ConsumerAffairs aggregate scores were not published as of Sept 2026.
How we read the reviews
Read each platform on its own: who runs it, its rating scale, how many reviews it has, and the date we checked it.
Reported praise and concerns:
Review sites side by side
What each review site says
Not yet researched
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Platform
Rating
Sample
Chapter 10
What are the mattresses made of?
Why this matters to you: Layer names say little without numbers. Ask what is inside your exact model, layer by layer.
Foam models layer breathable covers (AirBreeze washable cover on Bliss; ice-silk Qmax 0.22 cover with mesh sides on AiryFlow) over NanoGEL cooling memory foam, adaptive transition foam and high-density support foam, some with green-tea or bamboo-charcoal infusions. Hybrids add SmartS zoned pocketed coils with reinforced edges and anti-slip bottoms.
Certifications claimed on product pages: CertiPUR-US foam, OEKO-TEX fabrics, ISPA membership and ACA endorsement for spinal support. No latex, organic cotton or third-party emissions data beyond those badges was published as of Sept 2026.
Safety labels, and what each one covers
Certifications
Not yet researched
We have not yet verified Novilla's certification claims with the certifiers themselves.
What these labels do and don't prove
Read your law tag
How to read the law tag in three steps
Why this matters to you:
Law tag guide
How to read a mattress law tag
The three steps
1
Not yet researched
2
Not yet researched
3
Not yet researched
Full law tag guide, factory code decoding, and the certificate glossary live on our shared safety page.
How to read this: the law tag, the brand's own statements, and certificates each cover different things. A spec the brand doesn't publish isn't proof it's missing; it just isn't shared.
Chapter 11
Where can you try and buy the mattresses?
Why this matters to you: Where you buy sets the price, the trial and who handles problems. Check the seller's terms, not just the brand's.
You can buy direct at novillashop.com, which sells to the USA only and uses US dollars. Novilla beds also appear on Amazon and other marketplaces, where older names such as Quietude may still show up.
Buy direct at novillashop.com (USA only, USD storefront) or via Amazon and other marketplace sellers, where legacy names such as Quietude may still appear. No physical showrooms or try-in-store program were published as of Sept 2026.
Support runs through contact, FAQ, shipment, returns and warranty pages (support@novillashop.com / support@novilla.us per page) plus @novilla_home social channels; newsletter signup advertises $30 off a first purchase.
Showroom Network
Online at novillashop.com
Not yet researched
Store Access
Amazon and marketplaces
Not yet researched
Sales Culture
No showrooms
Not yet researched
Inventory & Delivery
Not yet researched
Not yet researched
How to test a bed in the store
Where Novilla sells
A sample to show the mix of store types. Use the brand's store finder for the ones near you.
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#
Channel
Where
Address
Type
Not yet researched. Checked Not yet researched.
Chapter 12
Novilla vs. other mattress brands
Why this matters to you: A fair comparison needs the same facts for both beds. Line up price, trial and warranty for each one.
Versus value bed-in-a-box peers such as Zinus, Lucid, Sweetnight, Vesgantti and Molblly, Novilla competes on cooling branding (NanoGEL, ice-silk, bamboo charcoal), height choice (6-16 inch) and a uniform 100-night trial with 10-year warranty. It undercuts most mid-tier hybrids by hundreds of dollars but offers no latex, organic or white-glove options and thinner durability evidence.
Shop Novilla for price and cooling features; shop up for proven longevity or specialty materials.
Competitor details reflect published prices and specs on the date shown. Mattress brands may update prices and trial terms over time.
Chapter 13
How we research and report
This page is an early draft built from our research sheet for Novilla. We read the brand's own pages and public listings, and we do not test mattresses ourselves. Fields marked "Not yet researched" are still being checked.
This Nappedia brand row was built official-site-first from novillashop.com product, returns, warranty, shipping and story pages (checked Sept 2026), cross-checked against the product sitemap and Amazon listing and rating signals, then reviewer and aggregator sources where reachable. Specs reflect current sale pricing and stated page claims; unavailable pages (notably Quietude) are flagged rather than filled.
Rows are refreshed when models, prices or policies change.
How we check this page
Stage 01Factory
Who built the bed
Stage 02Test results
Outside test results
Stage 03Safety
Fire safety papers and the law tag
Stage 04Pressure and motion
Outside pressure and motion tests
Stage 05Reviews
Review scores, side by side
Quick Answers
Quick Answers Before You Buy
Safety and materials
Buying and policies
Is Novilla a good cheap mattress?
Yes for the price; Bliss and Essential win on value, AiryFlow and Vitality on cooling and support, with a 100-night trial backing the risk.
Do Novilla mattresses sleep cool?
Cooling foams, gel infusions and mesh sides help, with AiryFlow the coolest pitch, but all-foam beds still trap more heat than breathable hybrids.
What trial and warranty do I get?
100 nights (30-night break-in) and a 10-year limited warranty on direct orders.
Where is Novilla sold?
novillashop.com (USA only) plus Amazon and marketplaces; no showrooms found.
Which height should I pick?
6-8 inch for kids and bunks, 10-12 inch for most adults, 14-16 inch for plush depth or heavier builds.
What happened to the Quietude model?
No live page for it was found on Novilla's site as of October 2026. It looks like an older or marketplace-only model.
What happened to Quietude?
No live official-site page was found as of Sept 2026; it appears to be a legacy or marketplace-only model.
Prices and promos checked Not yet researched. Recheck before buying.
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